Roofontop.com was planned and built with a high level of focus on usability, quality content and above all, first-in-class powerful, consumer centric, features. The entire application was built from scratch using core PHP and MySQL with optimized backend web-services allowing a scalable and maintainable approach to the project.
With a focus on quality content through the philosophy of ‘one listing per property’, the application is powered by multiple layers of quality control algorithms. The user experience is further enhanced through a series of algorithms that provide a rich listing, search and information experience across multiple platforms
The application website features detailed property pages, agent profiles and builder projects with extensive Google Maps v3 integration. The website’s locality section provides a highly usable map based platform with property specifics, right down to the ground level including places nearby, amenities and property facilities. Apart from listings, the website also provides critical trend data for specific localities including price rises and falls, rent vs sale market share and other intelligence. Another unique feature of the website is the Property Estimator that allows users to calculate the approximate value of their property instantly.
Ease of use and information access being one of the focal points of the website, users are provided with multiple login options using social platforms such as Facebook, Google, LinkedIn as well as direct registrations.
Finally, at the heart of the entire application lies the Platinum Agent Network, a network of highly trained real estate agents that work towards providing consumers with a rich, precise and fulfilling transaction experience.
In a market that is clogged and overcrowded with quantity content, roofontop.com being a breath of fresh air with quality listings and consumer focus with a user experience that is nothing like anything out there and a concept that is game changing.