Industry
Websites, Service, Property and Real Estate, Ecommerce
Technologies
PHP, MySql, Ajax, Jquery, HTML, CSS, Facebook Connect
APIs
Google Maps v3
The Premise
When the team at ROT Internet Ventures Pvt Ltd connected with us, they had a vision - to build a ground-breaking platform that aimed at bringing a refreshing consumer centric property platform to the over-crowded, advertisement driven, online real estate market scene in India. Led by Anil Kapilashrami & Sharad Bajaj, roofontop.com had the backing of two highly accomplished technological entrepreneurs who have, over the years, planned and built hugely successful businesses over the years. What ensued was a highly collaborative engagement between the both teams to ideate, plan and build what aspires to be India’s premier consumer centric property destination.
The Implemented Solution
Roofontop.com was planned and built with a high level of focus on usability, quality content and above all, first-in-class powerful, consumer centric, features. The entire application was built from scratch using core PHP and MySQL with optimized backend web-services allowing a scalable and maintainable approach to the project.
With a focus on quality content through the philosophy of ‘one listing per property’, the application is powered by multiple layers of quality control algorithms. The user experience is further enhanced through a series of algorithms that provide a rich listing, search and information experience across multiple platforms
The application website features detailed property pages, agent profiles and builder projects with extensive Google Maps v3 integration. The website’s locality section provides a highly usable map based platform with property specifics, right down to the ground level including places nearby, amenities and property facilities. Apart from listings, the website also provides critical trend data for specific localities including price rises and falls, rent vs sale market share and other intelligence. Another unique feature of the website is the Property Estimator that allows users to calculate the approximate value of their property instantly.
Ease of use and information access being one of the focal points of the website, users are provided with multiple login options using social platforms such as Facebook, Google, LinkedIn as well as direct registrations.
Finally, at the heart of the entire application lies the Platinum Agent Network, a network of highly trained real estate agents that work towards providing consumers with a rich, precise and fulfilling transaction experience.
In a market that is clogged and overcrowded with quantity content, roofontop.com being a breath of fresh air with quality listings and consumer focus with a user experience that is nothing like anything out there and a concept that is game changing.
The Result
Over 60,000 properties listed within 30 days of launch
In under 9 months, roofontop.com is leading the real estate scene in Delhi NCR
Featured in various media including Business Standard
Top ranking real estate destination on search engines
