Flo Chat

Brand Catalyst Media was engaged by Yagerbomb Media to build the iOS & Android mobile application for Flo Chat which aimed at bringing a user's favorite discovery services such as Zomato, BookMyShow, Ola, Uber & others into the point of conversation. Additionally, the idea was to do away with the need to install multiple applications for services which may not always be accessed constantly. Conversations are where transaction decisions are made and Flo recognised this trend. The idea was to ensure that users could discover movies, videos, restaurants, bars and even cab options right from within their conversations. Taking in-app discovery one step further, Flo wanted to ensure that users should not only be able to discover content within their conversation space but also transact within the same eco system such as making table reservations, booking movie tickets or even a cab from their favorite taxi service.

Flo Chat's modus operandi is simple - to do away with the need to install multiple applications simply to use a service and to discover as well as transact at the point of conversation rather than switching between browser views and apps.  

Flo Chat is a simple but powerful chat messenger that seamlessly integrates a powerful messaging experience with the discovery, contextual sharing, in-app transactions & more. An evolution from it's original avatar (previously known as OUWT), 

    

Running off one simple, unified and 'easy on the eyes' interface, Flo ensures that users access all the information they need without the clutter of multiple apps. With end to end 3rd Party API and SDK integrations, Flo Chat focuses on a strong integrated experience. That being said, the innovation doesn't just lie in the discovery space. Flo chat ensures that users are greeted with a rich messaging experience complete with rich media, live emojis, GIFs and more.