Imagine.tv is the online presence for the channel Imagine. The website not only caters to the Indian audience of the channel but also to the channel's overseas audience. Keeping this in mind, we wanted to provide them with a solution that is capable of seamlessly modifying itself visually and content wise based on where the user is visiting the site from.
The application created for Imagine was based on a Geo-Tracking concept that manipulated the sites look and feel, serial listing, schedules, contests, videos and galleries based on the IP address of the visitor.
Since the site was home to the channel's serials and listings, the core application was built on a microsite system which allowed each serial to have it own site under the imagine domain. Again, each of these micro-sites were completely customize-able in terms of look, feel and content.
The application was also power-loaded with a Media Encoder & Transcoder to handle user-generated video content and image transcoding. Since a fresh and brand-able look and feel was needed from time to time, the site was built on a skin-able concept which made changing the visual elements of the site a breeze.
To tie things together, we equipped the app with our in-house Content Management System that handled visuals, skins, content, schedules, contests, UGC and backend reports.