The Premise
The Avendus Group (Avendus) is a leading provider of financial services that relies on extensive experience, in-depth domain understanding and knowledge of the regulatory environment. Being a part of key transactions involving brands and startups such as Swiggy, Daily Hunt, Jabong, Borosil, Saavn, Freecharge, Ola and First cry to name a few, Avendus is a premier player in the financial services industry.
Avendus Wealth Management, a subsidiary of aims to be a trusted advisor and money manager for its clients' personal and business needs on a platform of transparency, product innovation and performance.
It has the best-in-class Wealth Management Franchise in India. Avendus Wealth Management seeks to deliver to its clients not only wisdom in the arena of investment management, but also address holistically their business needs by leveraging Avendus' strengths in other businesses, to provide solutions in the areas of Capital Markets, Private Equity, and M&A.
The purpose of the engagement between Brand Catalyst Media & Avendus Wealth Management was to revamp the existing hybrid mobile application for the brand and to build a ground up, power packed mobile application that allowed the brand's clients to access end-to-end information about their portfolios and investments on the go
The Implemented Solution
The goal behind the revamp of the mobile application revamp for Avendus Wealth Management was to bring the power of the service to the smartphone of the user. The revamped application covers all parameters of the offering including :
- Real Time Portfolio updates
- Investment growth over time
- Portfolio benchmarking and performance
- A complete overview of Holdings at a glance
- Advanced filtering with multiple currencies and account levels
Project Links
