BCM wins agency mandate for Times Now Mobile website

Brand Catalyst Media is proud to announce that we've secured the mandate for the new Times Now mobile website design and development. Having worked with Times Now (Bennett, Coleman & Company Limited) on previous engagements as well, we look forward to working closely with the team to structure the User Interface and User Experience for the new smartphone-centric mobile website.

The design philosophy for the new Times Now mobile website is to keep the user experience clean, intuitive and extremely engaging. Following a unique component architecture, the project presents an exciting collaboration opportunity between the teams with the initiative being headed by Raj Sheth, Head of Product Strategy for Times Now. 

With a strong focus on iOS and Android smartphone users, the end website development will be intuitive, highly integrated and performant. The intention is to deliver a quick yet rich experience to mobile web users and to serve as an extension as well as a driving factor to potential Times Now Mobile App users.