Brand Catalyst Media is proud to announce that we've secured the mandate for the new Times Now mobile website design and development. Having worked with Times Now (Bennett, Coleman & Company Limited) on previous engagements as well, we look forward to working closely with the team to structure the User Interface and User Experience for the new smartphone-centric mobile website.
The design philosophy for the new Times Now mobile website is to keep the user experience clean, intuitive and extremely engaging. Following a unique component architecture, the project presents an exciting collaboration opportunity between the teams with the initiative being headed by Raj Sheth, Head of Product Strategy for Times Now.
With a strong focus on iOS and Android smartphone users, the end website development will be intuitive, highly integrated and performant. The intention is to deliver a quick yet rich experience to mobile web users and to serve as an extension as well as a driving factor to potential Times Now Mobile App users.